Size matters at Magners Light pint bottle launch
Celebrating the eagerly awaited launch of the Magners Light Pint Bottle onto the Northern Irish market, the iconic cider brand teamed up recently with NI Gossip Guy to mark the moment with a party at Filthy McNasty’s.
Publicans from across Northern Ireland joined other hot ticket holders for an evening filled with food, live music, entertainment and craic.
Laura Faulkner, Magners brand manager, says that while Magners Light is still 4.5% ABV, it has fewer calories
“That’s a combination that has already proved extremely successful, but research tells us that size matters too, and our consumers were keen to have the option of Magners Light in a pint bottle,” she explains.
“The response has already been fantastic and we see a great future ahead for the pint bottle. It seems from our research that men in particular are delighted to have Magners Light in the new format as they see the pint bottle as packing great value as well as taste. And the lower calories are perfect for those who are watching their six pack!”
Magners Light joins Magners Original, Pear and Berry in Pint Bottle format and all are available in both the on and off trade across Northern Ireland.
