United Wines shares the festive feeling
Throughout the festive season, United Wines is supporting the on-trade with Christmas activity in restaurants and bars across Northern Ireland that will appeal to consumers whether they are driving or not.
Orchard Thieves® Cider offers a winter warmer of delicious mulled cider while a complimentary Heineken 0.0® is available to designated drivers when they present their car keys at the bar, ensuring they aren’t left out of the celebrations at this key time.
Crafted from the perfect mix of crisp and tart apples, Orchard Thieves® offers an instant, fresh apple taste and this Christmas, on-trade businesses are excited to offer a warming winter serve of this popular product. Warm, sweet and spiced, this drink is garnished with a squeeze of orange and a clove-studded orange slice. Orchard Thieves® cider is mulled in a selected number of on-trade accounts within an eye-catching urn and served from branded cups.
Heineken 0.0®, Heineken’s first non-alcoholic addition to its portfolio, is twice-brewed and fermented from natural ingredients, with gentle alcohol removal and blending, to achieve a fruity flavour and slight malty notes. This non-alcoholic beer echos Heineken’s focus on quality and premium taste and has been received extremely well across Europe, reviving the non-alcoholic category.
Nina Doyle, brand manager at United Wines, says the supplier is delighted to be delivering festive activity across the on-trade.
‘The Heineken 0.0® campaign, which is running in over 100 accounts, now means designated drivers can feel part of the Christmas festivities and enjoy that crisp refreshing beer taste that Heineken delivers,’ she adds.
‘The mulled Orchard Thieves® is a welcome concept as the weather turns colder and customers begin to look for warming seasonal flavours and smells. Even if you’re not a fan of mulled drinks, this one is a ‘must try’ and definitely gets you in the festive mood. You can also pick up an Orchard Thieves® recipe card from participating off-trade stores if you would like to experiment at home.
‘As we say, “Tis the season to be Bold’, so why not push the boundaries?’
If you would like to stock Heineken® and Orchard Thieves®, please speak with your United Wines rep or call the office on 028 38316555 and they will get you set up.