Guinness Nitrosurge and Guinness Microdraught win top design awards

Guinness Nitrosurge and Guinness Microdraught win top design awards

Guinness has been awarded the prestigious Red Dot Award for product design for Guinness Nitrosurge and Guinness Microdraught.

The Red Dot design award is one of the biggest design competitions in the world which requires participants to submit products, communication projects and brands as well as prototypes and concepts.

A team of Guinness innovators, designers, and taste experts developed the two patented dispense innovations as part of a mission to bring the world-renowned stout to more places and spaces.

The first brand ever to win a Red Dot Award for beer dispense, Guinness was awarded for two breakthrough innovations in beer dispense: Guinness Microdraught and Guinness Nitrosurge, with the Nitrosurge also scooping a special innovation award.

Guinness Microdraught is a world-first beer dispense system which enables pubs, bars and other outlets around the world to serve beautiful, fresh Guinness draught on tap, no matter their size or setup.

Guinness Nitrosurge, above,  puts the iconic two-part pour in the hands of consumers, with a pocket-sized, rechargeable device that uses ultrasonic technology to give drinkers a beautifully smooth two-part pour, bringing the magic of the experience of Guinness in a pub, to the home.

The recognition of the Red Dot Awards, not only positions Guinness as a leader in design and innovation but shows a commitment to a continued pipeline of innovation, exploring exciting new ways of bringing Guinness to more people, in more places.