Guinness 0.0 launch dates confirmed
Pubs in Northern Ireland are to launch Guinness 0.0 in mid-July, with cans available in supermarkets and off-licenses by the end of August.
The product had been withdrawn from sale in other parts of the UK last year as a precaution over “contamination fears” but is now returning thanks to a new filtration process and additional quality assurance measures.
Alan McAleenan, marketing director at Guinness Ireland explained: ”Guinness has always maintained the upmost commitment to quality. We are 100% confident that consumers’ expectations of our quality standards will be met with our new non-alcoholic Guinness 0.0.
“We are delighted to bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around the island of Ireland, meaning that consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at-home, this summer”
The launch of Guinness 0.0 in pubs is now possible thanks to another world-first innovation from the team at Guinness – Guinness MicroDraught.
Non-alcoholic beers such as Guinness 0.0 cannot be poured via traditional beer lines and keg systems in pubs, however this new cutting-edge technology finally makes it possible. A unique “keg so small it comes in a can” is slotted into the Guinness MicroDraught unit and poured.
And for those who want to experience the great taste of Guinness 0.0 at home is will be available in 500ml can format in off-licences and supermarkets from end of August at £4.99 for a 4-pack.
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