The increase in team members comes just weeks after the company broke ground on the £22m J&J McConnell’s Distillery and Visitor Experience at Crumlin Road Gaol.
The newly expanded team widens the expertise and capacity of Belfast Distillery Company as they bring McConnell’s Irish Whisky to bars and off licences from Belfast to Brisbane, and Boston to Berlin.
The latest additions to the BDC team include Dessie Roche, who joins the team as commercial manager having come from a background in accounting and international sales and Joanne Paffey, who fills the role of supply chain controller, bringing a wealth of experience in manufacturing and production planning. Conchúr Fitzpatrick has also come on board as McConnell’s brand ambassador and will be involved in brand development, marketing, social media and sales, as well as travelling to trade events, promoting the brand in recently established markets.
This period of growth also sees the promotion of Sarah Kennedy to the position of brand manager, as the team ramps up its marketing communications across all channels and the distributor network.