Rossi’s opens second ice cream parlour and ramps up production
With over a hundred years serving its famous ice cream in North Belfast, Rossi’s has now opened up a second unit at the Cityside Retail & Leisure Park.
The move comes as the company expands production at its Townsend Business Park headquarters following a 30% sales growth during lockdown.
The new unit will sell not only 40 different ice cream flavours but also offer coffee and cakes for those taking a break from the hard work of shopping.
Owner Anita McCann, above left, said: “Rossi’s is a much loved and respected heritage brand in Belfast and beyond. It has always moved with the times. Now we are taking another forward step in our history with the expansion of our production HQ at Townsend Business Park.
‘Ideally located’
“Townsend Business Park has been our home for over five years, and we all love it here. It is ideally located to meet our business needs as it forms a triangle between our Antrim Road shop and our new premises. Accessibility is so convenient, and the Park’s services are excellent. We are delighted we have this opportunity to move into a second unit as the capacity for increased production is driving our expansion.
“The Townsend Business Park team has brilliantly supported our current success and recent expansion. Throughout Covid, they helped us not just survive but flourish. I can’t thank them enough.” for the genuine practical and emotional support they have provided.
Crowds have flocked to Rossi’s shop on the Antrim Road for genuine Italian ice cream in cones and tubs for over a century, with a menu that now includes specialities Guinness, Salted Caramel and Biscoffi, and ten new vegan options.
CEO of Townsend Enterprise Park Margaret Patterson McMahon, top right, said: “We extend congratulations to Anita and her team at Rossi’s for their recent expansion. This is the cherry-on-top for everyone who has worked hard to make this success happen.
“At Townsend, we strive to offer more than just business premises. We nurture, support and help every business in our Park where and when we can. The park is a charity, so it is profit-making, not profit-taking. That means we act as a proactive seedbed for businesses to take root and grow in the best possible conditions for success.
“Townsend Enterprise Park was opened in 1987 with an ethos of creating local employment and incubating homegrown businesses, and we are proud to sit at the very heart of this historic community. Rossi’s recent expansion is an excellent example of how there’s room for everyone in the story of Townsend Business Park, whether they are new startups or long-established and much-loved businesses ready to change and grow. We are here to support businesses and help them flourish.”
