King Pins to launch multi-activity leisure venue in Belfast City Centre

Bowling and competitive socialising brand King Pins is set to expand its UK footprint with the opening of a new flagship venue in Belfast.

The multi-million-pound development marks the brand’s first site in Northern Ireland and signals growing confidence in demand for large-scale, experience-led hospitality destinations.

Located within The Keep development on Castle Lane, the 30,000 sq ft venue spans two floors and has been designed as a high-capacity, all-day leisure destination combining bowling, gaming, food and drink. The opening positions King Pins as a new player in Belfast’s city-centre leisure market, targeting families, corporate groups and evening social occasions in the run-up to the festive period and beyond.

The ground floor is anchored by 15 full-sized ten-pin bowling lanes, complemented by a wide range of immersive and technology-driven activities. Several attractions are debuting in Northern Ireland for the first time, including Duck Pin Bowling, which uses smaller balls and pins to appeal to younger players and casual groups, and Tech Darts, offering automated digital scoring.

Additional experiences include Crazy Pool, which blends traditional pool with obstacle-led gameplay, and ice-free curling featuring overhead camera technology to enhance competitive play. The floor is further supported by American pool tables, a large arcade with simulators and retro games, and two private rooms that can be used for parties or karaoke, each accommodating up to 12 guests.

The upper floor houses the King Pins food and beverage offer, with an in-house restaurant serving pizzas, chicken wings and tenders, loaded fries and sharable sides, alongside a dedicated children’s menu and rotating specials. Guests can also access shuffleboard and Tech Darts on this level, reinforcing dwell time and cross-spend between activities and dining.

The Belfast opening reflects a wider trend across the hospitality sector towards high-volume, multi-activity venues designed to capture mixed demographics and extend visit duration. With its city-centre location and broad appeal, King Pins is positioning the site as a year-round destination for socialising, corporate bookings and family entertainment.

Bookings are now live via kingpins.co.uk, with further updates available through the brand’s social channels @kingpinsbowlinguk.