Guinness targets budding musicians with new initiative
Kodaline with Jonny Quinn of Snow Patrol (left) in Dublin recently for the announcement of ‘Guinness Amplify’. The band played a set to music journalists and invited guests from the music industry in Ireland.
Guinness has unveiled a new and exciting music programme with the launch of Guinness Amplify.
Guinness Amplify will turn up the volume for emerging musicians in Ireland by supporting them as they unlock their full potential. Guinness Amplify will connect the freshest new music talent in Ireland with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way.
The programme has four key components each designed to cater for the different needs of emerging talent.
Guinness Amplify Live, offering the opportunity to perform in hundreds of pubs all over Ireland from Thursday through to Sunday across five weekends – In Ulster, GuinessAmplifyLive will run from September 18 to 21.
There will be a few surprises along the way! Once a weekend, over the five weeks of Guinness Amplify Live, some of the biggest names in the music industry will perform surprise gigs in pubs in unknown locations. The line-up of major artists will include Kodaline, Ellie Goulding, Walking On Cars and Daithí. More names will also be announced during the summer.
Through Guinness Amplify Studios, 60 days of free studio time will be offered to musicians, as chosen by an expert panel, to record or rehearse in studios located around Ireland. In addition, the Guinness Amplify Workshops, a series of intimate music workshops around Ireland, will be developed and delivered by First Music Contact and will feature music industry experts. Places at the workshops will be offered to musicians on a first come, first served basis and those interested should log onto www.guinnessamplify.com for further details.
Following months of live performances, studio recording, rehearsal time and workshops, the cream of the crop, as decided by our expert music panel, will get the chance to perform at Guinness Amplify Live Stages – five showcase events in some of Ireland’s most renowned music venues in February, 2015.
The Guinness Amplify expert panel includes, David Kitt, Jonny Quinn, Nialler9, Sinead Troy and Stuart Clark, all of whom have a wealth of experience to share with emerging talent in Ireland. These industry experts will decide on which bands will be chosen to avail of the free studio recording time, as well as those who will go through to perform at Guinness Live Stages in February, 2015.
Full details of the Guinness Amplify programme are available on www.guinnessamplify.com. Bands and musicians interested in taking part in Guinness Amplify have until July 31st to log on to www.guinnessamplify.com and upload their details.
