Guinness-only bar a first for Ireland and Clover Group

Belfast is set to become the home of Ireland’s first ever Guinness-only bar.

The Clover Group is creating the flagship venue at White’s Tavern, which has been completely transformed with an investment of £1.5m, with the addition of an authentic Irish beer hall and a new beer garden.

The exciting, unique and intimate new addition ‘White’s Store’, which will seat 30 people and serve only Guinness Draught and Guinness Zero adds to and completes the bar’s eclectic and vibrant offering.

Clover Group director Mark Beirne (pictured with Diageo’s Austin Guy)  said the new venture at White’s is a great fit for the Guinness brand with the bar’s history dating back to the 1700s complementing the rich heritage of the iconic global beer which has been over 260 years in the making.

Fronting onto the original Whites Tavern, the interior of the snug bar will be developed to be an atmospheric space to serve and enjoy the perfect pint.

‘White’s Store’ will reflect the quality, passion and innovation of the Guinness brand espousing a traditional style pub with familiar interior finishes including salvaged quarry tiles, a reclaimed bar and timber wall panelling.

The design, which is being developed by O’Donnell O’Neill Design Associates, will also have a contemporary component with installations from local artists, bespoke lighting and furniture.

Guinness Marketing Director, Alan McAleenan said: “We are delighted to partner with The Clover Group and see the first ever Guinness only bar come to Belfast.

“It’s our aim to create unique experiences where people can enjoy beautiful Guinness. White’s Store will offer the opportunity to enjoy delicious creamy pints and celebrate the heritage of our brand and the vibrancy of our future. I’m looking forward to having a pint there very soon.”

The Clover Groupoperates several venues in Belfast including The Jailhouse and Pug Uglies.