Tennent’s Northern Ireland has unveiled a bold new multichannel ‘through the line’ campaign to support its on-trade by buying a pint for its consumers.
Launched recently, ‘Dedicated to You’ will see thousands of complimentary pints of Tennent’s gifted for people to enjoy in over 200 participating outlets as the beer brand announced it is dedicating a pint to its consumers in Northern Ireland.
The new campaign from Northern Ireland’s favourite lager was launched with an emotive and heart-warming 60-second brand film showcasing venues as they prepare to reopen with some beautiful shots of the brand’s home in Scotland – soundtracked by former T-Break artist Declan Welsh and the Decadent West’s heart-warming anthem, Times – a song all about relishing life and being with friends.
‘Dedicated to You’ acknowledges the challenging times faced by the country, its people, and the hospitality sector over the past four months. The campaign celebrates the industry reopening and people once again being able to enjoy those special moments with friends and family with a crisp, refreshing pint of Tennent’s.
Consumers can claim their complimentary pint at Tennentsnidedicatedtoyou.com. They can also share the campaign with someone close to them to allow them to sign up and claim a quality pint of Tennent’s in one of the many participating venues.
Jeff Tosh, commercial director at Tennent’s Northern Ireland, said: “Tennent’s has always been dedicated to Northern Ireland so we’ve launched this new campaign to reflect the difficult period which the country has gone through and to show that we are right by its side.
“For the last 135 years, the Tennent’s brand has been proud to serve the freshest quality pints to consumers. From moments with friends and family to birthdays, holidays, anniversaries and graduations, the list of things we’ve all missed during this difficult period is endless.
“But we can now look forward to celebrating these important milestones once again while creating new ones and what better way to welcome everyone back to their locals than by dedicating a pint of Tennent’s to consumers in Northern Ireland”.
Dedicated to You builds on the range of measures Tennent’s Northern Ireland introduced during lockdown and the campaign will help drive footfall back into licensed premises, kick-starting the country’s hospitality industry while dedicating a pint to consumers here.
Consumers in Northern Ireland can claim a free pint of Tennent’s by visiting Tennentsnidedicatedtoyou.com, filling out a short form and selecting from one of the many participating venues.
The Dedicated to You video can be viewed at – https://www.youtube.com/watch?v=mE6TG9Zi8KI