Corona is top beer brand despite pandemic name link
Corona remains the world’s most valuable beer brand despite what during the pandemic has become a rather unfortunate name.
A new Brand Finance report found the Mexican beer had retained the No1 spot despite recording a 28% drop in brand value to $5.8 billion.
Richard Haigh, managing director of Brand Finance, said: “The pandemic has undoubtedly forced change upon the world’s beer brands, which have grappled with consumers’ significant lifestyle changes brought about by the limitations on social interaction.
“Brands with a strong existing reputation and good levels of familiarity amongst consumers are those most primed to weather the storm.”
Other key findings included:
- World’s top 50 beer brands lose 16% of cumulative brand value due to COVID-19 pandemic
- Despite unfortunate name association, Corona is once again world’s most valuable beer brand, brand value US$5.8 billion
- Mexico’s Victoria is strongest beer brand, AAA brand strength rating
- Chinese baijiu brands dominate spirits sector: Moutai, Wuliangye, Yanghe, Luzhou Laojiao and Gujing Gong Jiu make up top 5
- Don Julio is strongest spirits brand with AAA brand strength rating
- Moët et Chandon is most valuable and strongest wine & champagne brand
- Dom Pérignon only brand in wine & champagne sector to increase brand value, up 2%
The total value of the world’s top 50 most valuable beer brands dropped by 16%, from US$94.9 billion in 2020 to US$80.2 billion in 2021, with lockdowns playing a major role in that.
Most brands in the Brand Finance Beers 50 2021 ranking have been negotiating the effects of social distancing measures brought about by the widespread global lockdowns over the last year, which severely diminished demand for beers and wider alcoholic drinks.
However, Belgian beer brand, Michelob, bucked industry trends as the fastest growing brand, climbing 13 spots in the ranking following an impressive 39% brand value growth to US$1.2 billion.
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