WKD’s outdoor advertising and social media campaign offers Xmassive prizes
With Christmas this year set to be unlike any other, WKD – Northern Ireland’s no.1 RTD1 – is to be supported by a festive communications programme offering much-needed glimmers of seasonal fun to consumers.
A Christmas-themed social media campaign will engage consumers, reaching a target audience of over one million via WKD’s ever-popular social channels. The online activity will include opportunities to win WKD Xmassive Stockings containing a selection of drinks, a variety of branded merchandise and that most 2020 of items, the WKD-branded face-mask. The campaign will also include humorous suggestions for Christmas WKD-ecorations, a Christmas cracker joke competition and, for those looking to create their own RTD-based cocktails at home, recipes for DIY festive drinks, courtesy of WKD’s very own mixologist.
Exclusive to NI – Outdoor advertising
Also, exclusively for Northern Ireland, a seasonal outdoor campaign will feature on billboards in tactical locations. The ads will feature a festive bottle-tree made from the brand’s colourful flavour variants and proclaim ‘Have A WKD Christmas’.
Alison Gray, head of brand – WKD, at owner SHS Drinks, says: “WKD wants to do whatever it can, in whichever ways it can, to raise a few smiles and help bring 2020 safely to a close.”
