Whiskey passport targets staycation market

IrishWhiskey360°, the tourism initiative of the Irish Whiskey Association, has launched a new Irish Whiskey Passport as part of the continuing summer campaign to encourage Irish staycationers to ‘Discover Ireland’s Whiskey Distilleries’.

The IrishWhiskey360° Passport is a unique record of your journey through extraordinary Irish whiskey distilleries where you collect stamps at every distillery on your journey. Visitors who collect six stamps can become an IrishWhiskey360° Champion, with special rewards, to be announced.

Having been closed to visitors for many months, many of Ireland’s whiskey distilleries have once again opened their doors to offer a range of exciting and safe experiences from self-guided tours to outdoor tastings and cocktail experiences.

‘Encourage staycationers’

William Lavelle, below, Head of the Irish Whiskey Association, said: “Irish whiskey distilleries have developed a world-famous reputation as great places to visit – all offering unique experiences. We hope the new IrishWhiskey360° Passport will encourage staycationers and future international tourists to explore Ireland’s diversity of distillery experiences.”

IrishWhiskey360° is an industry-led platform to promote Irish whiskey tourism, featuring 24 distilleries and brand homes with visitor experiences. The www.IrishWhiskey360.ie  website contains details and maps on distilleries and regions to visit.

The website also features seven new regional videos which will be promoted during the campaign on Discovering Ireland’s Whiskey Distilleries. The campaign will see digital advertising across the web and social media platforms along with additional print advertising.

Irish whiskey distilleries attracted over one million visitors in 2019 but that fell 88 per cent last year.

The IrishWhiskey360° Passport can be picked up at Irish Whiskey Association member distilleries around Ireland.

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