Smirnoff in the pink with Raspberry Crush

Smirnoff in the pink with Raspberry Crush

With hopefully a long hot summer ahead of us and the prospect for most of staycations made all the more tolerable with a little back garden tipple, Smirnoff is nailing its brightest colours to the summer drinks mast with its latest product.

Diageo’s top vodka brand has just announced that it’s launching a Raspberry Crush flavour in the UK and it comes in a bottle that matches its vibrant flavour.

Head of Smirnoff Nick Payman said: “The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka.

“The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.

‘Delicious serves’

“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”

Those wanting to brighten up their bar and add a little flavour to their lives can pick up a bottle of Smirnoff Raspberry Crush for £16.50 from 12 July.

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