Jamie Dornan brings A-list lift to Guinness NITROSURGE
Hollywood star Jamie Dornan has teamed up with Guinness to launch Guinness NITROSURGE.
The NITROSURGE device puts the craft of the two-part pour in your hands when choosing to enjoy a beautiful Guinness at home and in the new promos the Belfast native plays himself in the first of the series of co-created light-hearted, humorous content.
The first film sees Jamie drawn in by the mesmerising device, forgetting that he is supposed to be hosting his friends. In other content, he assumes that he is the smooth operator, but later acknowledges that in this instance the Guinness NITROSURGE is even smoother than he is!
Speaking about the campaign Jamie said: “I’m a massive fan of Guinness so I was delighted to work with them on this amazing new technology and fun content series. Guinness NITROSURGE is a game changer for beautiful pints at home – I’ll be using it to impress guests this festive season.”
Steve Gilsenan, Global Head of Quality, Guinness, added: “Guinness NITROSURGE is another step in a long history of innovations from Guinness as we strive to provide the best quality experience and bring beautiful Guinness to every occasion. The technology allows for an enhanced pouring experience and a pint with a smooth, domed head for those who choose to enjoy a can of Guinness at home.”
Guinness NITROSURGE is the perfect Christmas gift for everyone from the Guinness fan and is available from retailers at a recommended retail price of €24.99/ £21.99. Guinness NITROSURGE refill packs containing 6 x 558ml cans, which were designed specifically to fit into the NITROSURGE end-cap, will also be available for a recommended retail price of €15/ £12.99.
To find out more, visit nitrosurge.guinness.com