Export deal for Hilden Brewery
Hilden Brewery has secured an export first by winning an order to supply its bespoke products to the world’s biggest beer-drinking country. A full range of Hilden’s bottled beer is to be shipped to a major distributor in the Czech Republic, following a successful Invest NI Trade mission.
The founder of the Lisburn-based brewery, Seamus Scullion, said recently that the company was confident that the initial order would lay the foundation for a successful marketing and sales campaign.
“Our objective is designed to help fill the growing demand for niche beers in the Czech Republic,” he told LCN. “Beer drinking is an ingrained part of everyday life in the country. The per capita consumption on an annual basis is estimated to be around 156 litres.
“But young people in particular have made it clear through a number of consumer surveys that they want the opportunity to sample alternatives to the country’s traditional products.
“And we feel that the quality of our Hilden products, and the fact that it provides a full flavoured alternative to the Czech brands on offer will prove to be a winning combination,” added Seamus.
