Drinks Inc showcases new product ranges to NI market

Drinks Inc., part of Musgrave Northern Ireland, was delighted to welcome more than 150 members of the licensed trade to a special event at the iconic Grand Opera House in Belfast last week, where they showcased a curated selection of new and exclusive wines from the Drinks Inc. portfolio, and new for 2026, a selection of premium spirits and premixed cocktails.

The wholesale drinks company – agent for leading brands including Mionetto, Santa Rita and Felix Solis, and exclusive distributor of Lanson Champagne – brought together seventeen producers from wineries across the globe to showcase their premium wines and champagnes to the Northern Ireland market and share their expertise with guests.

Drinks Inc. Key Account Manager and Wine Specialist Jonny Callan said: “We were delighted to welcome representatives from the licensed trade, including many of our valued customers, to our Portfolio Tasting event. Guests explored new additions to our range, sampled exclusive and award‑winning wines, and met producers from around the world. They also had the opportunity to enjoy a selection of spirits, cocktails, ciders and beers.

“This was our fourth event at the Grand Opera House, and once again it proved a fantastic success. Our team provided outstanding support throughout, and colleagues from our sister brand Musgrave MarketPlace enhanced the experience with Italicatessen charcuterie, helping create a superb and memorable tasting journey.”

As part of Musgrave Northern Ireland’s commitment to supporting local, Drinks Inc. also welcomed local producers including Dillon Bass, CKC and MacIvors, who showcased their ranges.