Supermarket drink sales down 30% after hospitality returns
Sales of alcohol in supermarkets in Northern Ireland fell 30% on the same time last year following the reopening of the hospitality sector.
Research company Kantar found that between April and July this year shoppers spent £32m less on supermarket booze than during the same period in 2020.
The ability to eat out again also appears to have significantly altered our shopping habits, with Kantar finding that t in the 12 weeks to July 11, our spending on ingredients for home-cooking was down 18.5%, with grocery spending down 8.1% over the 12 weeks to July 11, compared to the same three-month period a year earlier.
“In the shorter term, the market declined by 8.1% in the most recent 12 weeks as we compare sales against the exceptionally high grocery spending at the height of the first national lockdown.”
Tesco remains Northern Ireland’s largest grocer, with a 5.2% increase in customer spending over the year helping increase its share of the Northern Irish market to 35.6% (up from 35.3%).
Kantar estimated that the average Tesco customer picked up two extra items during each store visit.
Lidl’s growth over the past two years shows no sign of slowing. Customer spending at the German retailer is up 13.5% on last year and 25.1% compared with two years ago.
While its market share remains well behind the big names, Lidl is catching up, growing to 6.8% in the 52 weeks to July 11 2021, up from 6.2% last year.
Asda held its ground with a 16.1% share of the market.
However, despite recording a 3% rise in expenditure at its tills over the year, Sainsbury’s saw its market share slip to 16.9%.
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