Just rum with it…

Jim O’Neill, Botl

Move over whiskey; a new brand of rum is becoming the hot option this festive season.

The recently released Butterfly Cane Rum is gaining a reputation as this year’s Christmas spirit, and distributors Botl Wine and Spirits Merchants Ltd are finding it’s fuelling a frenzy of festive innovation.

Speaking to LCN, Botl’s marketing manager Joan Kelly said the company was grateful for the trade’s support for the brand, which has inspired a range of hot drinks for cold nights.

“Many bars are really getting behind it, especially as this party season sees a swing back to cocktails after a summer hiatus,” Joan said.

“Some are getting very inventive, such as the Hudson, which is using Butterfly Cane Rum to put an interesting twist on traditional hot drinks.”

She said people are looking differently at traditional categories like rum, and exploring hot options especially at this time of year.

“We’ve seen significant growth with the new Butterfly Cane brand, and 2016 should be another year of growth for this fantastic product,” she added.