Carlsberg predicts revenue growth as it eyes ready-to-drink products
Danish brewing giant Carlsberg has forecast an average annual increase in revenue of 3% to 5% between 2023 and 2027.
The company made the prediction at it revealed plans to expand in premium beers, alcohol free brews, and other categories such as ready-to-drink cocktails and hard seltzer.
Ahead of issuing 2021 results, Carlsberg said 2022 will be a transition year, with plans to tap growth opportunities in the UK, France, Switzerland, China, India, and Vietnam.
Also in its plans is the expansio0n of its Garage and Somersby brands as it explores non-beer categories, which also include cider and hard lemonade.
The brewer forecast operating profit would increase as much as 12% in 2021 after sales of its Tuborg and Kronenbourg 1664 Blanc brands surged in China.
Launching its new five-year strategy, Carlsberg said: “Consumers are increasingly looking for beverages outside the beer category, such as cider, hard lemonade, hard seltzers, and ready-to-drink cocktails.
Last year Budweiser said it was speeding up its testing of new products with energy drinks, seltzers, and non-alcoholic drinks in its product pipeline.
“There are some consumer occasions and functional needs that we can answer with beer, but others we can better suit with other products,” the brewer said.
