Belfast among Krispy Creme’s Ireland expansion plans
US doughnut brand and coffeehouse chain Krispy Kreme has revealed plans for further Irish expansion , including a new store in Belfast.
Krispy Kreme’s chief growth officer Matthew Spanjers made the revelation in a call with corporate analysts.
“Ireland itself is a huge opportunity for growth,” he said. “We’ve only recently opened a new doughnut factory in Ireland that allows us to capture the DFD (delivered fresh daily) opportunity. And next year, we’ll be opening a new hub in Belfast to enter Northern Ireland.
“The UK and Ireland, we think of it as some of our most developed markets, right? There’s a highly successful, well-established hub-and-spoke network, but there’s still a ton of opportunity for growth. Even in a market like the UK, we see opportunity for an incremental 2,000 points of access over the next several years.”
In response to questions from the Sunday Independent on the plans for a Belfast store, a spokeswoman said: “We can’t wait to bring the joy of Krispy Kreme to Northern Ireland and will update our fans when we can share more news.
“We are also bringing joy to more of Ireland over the coming months, watch out for more details coming soon. Our next Krispy Kreme shop opening will be at Carrickmines on January 31.”
Krispy Kreme, which is valued at more than $1.8bn, launched in Ireland through its Blanchardstown store in 2018. and has since opened several new stores and a factory in Naas.
Last month, it announced 18 new locations. This included a deal with Irish forecourt retailers Applegreen and The Plaza Group, that would see the doughnuts sold in nine Applegreen locations and four Plaza garages.
