{"id":17141,"date":"2021-07-07T12:53:16","date_gmt":"2021-07-07T12:53:16","guid":{"rendered":"https:\/\/lcnonline.co.uk\/?p=17141"},"modified":"2021-07-09T14:33:19","modified_gmt":"2021-07-09T14:33:19","slug":"brewdog-defies-watchdog-by-posting-banned-ad","status":"publish","type":"post","link":"https:\/\/lcnonline.co.uk\/brewdog-defies-watchdog-by-posting-banned-ad\/","title":{"rendered":"Brewdog boss defies watchdog by posting banned ad"},"content":{"rendered":"
Scottish beer company Brewdog responded to the Advertising Standards Authority (ASA) banning a “misleading” Instagram ad by reposting it on Twitter and Linkedin.<\/p>\n<\/div>\n<\/div>\n
The ASA had received five complaints that the social media post in January implied that BrewDog’s Clean & Press Hard Seltzer was healthy and used general health claims that were not permitted for alcoholic drinks.<\/p>\n
The ASA acknowledged that the ad “presented information in a tongue-in-cheek manner”. but nonetheless implied that the drink was beneficial to overall good health or health-related well-being.”<\/p>\n
Responding to the ban, a Brewdog spokesman said: “We have accepted the ASA ruling and have removed the wording in question.”<\/p>\n