{"id":17141,"date":"2021-07-07T12:53:16","date_gmt":"2021-07-07T12:53:16","guid":{"rendered":"https:\/\/lcnonline.co.uk\/?p=17141"},"modified":"2021-07-09T14:33:19","modified_gmt":"2021-07-09T14:33:19","slug":"brewdog-defies-watchdog-by-posting-banned-ad","status":"publish","type":"post","link":"https:\/\/lcnonline.co.uk\/brewdog-defies-watchdog-by-posting-banned-ad\/","title":{"rendered":"Brewdog boss defies watchdog by posting banned ad"},"content":{"rendered":"
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Scottish beer company Brewdog responded to the Advertising Standards Authority (ASA) banning a “misleading” Instagram ad by reposting it on Twitter and Linkedin.<\/p>\n<\/div>\n<\/div>\n

The ASA had received five complaints that the social media post in January implied that BrewDog’s Clean & Press Hard Seltzer was healthy and used general health claims that were not permitted for alcoholic drinks.<\/p>\n

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Its ad referred to the drink’s calorie content and said it contained “no carbs or sugar and a little bit of alcohol”, adding: “This is not a health drink. If you are looking for a health drink, do not drink Clean & Press.”<\/div>\n<\/div>\n

The ASA acknowledged that the ad “presented information in a tongue-in-cheek manner”. but nonetheless implied that the drink was beneficial to overall good health or health-related well-being.”<\/p>\n

Responding to the ban, a Brewdog spokesman said: “We have accepted the ASA ruling and have removed the wording in question.”<\/p>\n

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However company boss James Watt reposted the ad on Twitter<\/a>\u00a0and\u00a0Linkedin and included<\/a>\u00a0a rebuke to the advertising watchdog for its “pretty meta” move.<\/p>\n<\/div>\n<\/div>\n

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James Watt posted the banned ad on Twitter<\/figcaption><\/figure>\n

His tweet alongside an image of the banned ad read: “The ASA have banned our Instagram advert for saying that we cannot call our seltzer a health drink because we cannot call our seltzer a health drink. Pretty meta. We are also not allowed to tell people it only has 90 calories. Even though it has.”<\/p>\n

He later removed it from both sites following a backlash on social media.<\/p>\n<\/div>\n

Mr Watt recently vowed to \u201clisten, learn and act\u201d after a number of former employees posted a letter on Twitter alleging a culture of fear at the company.<\/p>\n<\/div>\n

The group, calling themselves Punks with Purpose, claimed the craft beer producer had been built around a \u201cculture of personality\u201d driven by James Watt, above, since it was started in 2007.<\/p>\n

Responding on Twitter, Mr Watt said: \u201cWe are sorry\u201d.<\/p>\n

\u201cWe are focussed on building the best business we can, which is why the open letter we saw on Twitter was so upsetting, but so important.<\/p>\n

\u201cOur focus now is not on contradicting or contesting the details of that letter but to listen, learn and act.\u201d<\/p>\n

Sign up to our newsletter and get all the latest LCN content here<\/em>\u00a0>>>http:\/\/eepurl.com\/deVW<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Scottish beer company Brewdog responded to the Advertising Standards Authority (ASA) banning a “misleading” Instagram ad by reposting it on Twitter and Linkedin. The ASA<\/p>\n","protected":false},"author":13,"featured_media":17142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[1378,63,2969,3893,46,2426,3922],"acf":[],"yoast_head":"\nBrewdog boss defies watchdog by posting banned ad - Licensed & Catering News (LCN) - News Coverage from the Local Trade<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lcnonline.co.uk\/brewdog-defies-watchdog-by-posting-banned-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brewdog boss defies watchdog by posting banned ad - Licensed & Catering News (LCN) - News Coverage from the Local Trade\" \/>\n<meta property=\"og:description\" content=\"Scottish beer company Brewdog responded to the Advertising Standards Authority (ASA) banning a “misleading” Instagram ad by reposting it on Twitter and Linkedin. 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