Amplifying its commitment to Irish football, the campaign includes an exciting new TV spot starring football legend Roy Keane and directed by the acclaimed Declan Lowney (known for Father Ted and Ted Lasso). This impactful piece of content is part of Rockshore’s summer-long celebration of Irish football, designed to elevate the league’s profile and connect with passionate fans across the country.

The video brings Keane right back to where it all began, in his home county, Cork, and tells a story, bursting with humour and heart, of the former Cobh Ramblers midfielder’s genuine connection with the LOI, and the people and fans that make the domestic game so special.

“Collaborating with Rockshore and the LOI on this campaign was fantastic,” says Declan Lowney, Director. “Rockshore’s clear vision for championing Irish football resonated deeply, allowing us to create an impactful piece that authentically connects Roy Keane, an Irish football legend, with his roots in Cork and the passionate fans who make the domestic game so special.”

Rockshore began their summer campaign in May with bold creative featuring the tagline, “They Think It’s All Over… It’s Only Kicking Off in the League of Ireland,” aiming to spark a wave of contagious energy around the LOI, strategically timed at the conclusion of domestic seasons across Europe.

This message was embodied by ads across social, print and digital OOH in Ireland, purposefully placed at Dublin Airport, Dublin Port and Rosslare Harbour. These key travel hubs served as a reminder to Irish football fans returning home that football does not stop once summer arrives, and that ‘A League of Our Own” is right on their doorstep.

Rockshore is committed to bringing fans closer to the action than ever before, with further activations planned throughout the summer.

“Rockshore believes in the power of Irish football and the passion of its fans,” says Anne Zahan, Head of Beer, Diageo Ireland. “We see a huge opportunity to help further promote the League of Ireland. This campaign is about celebrating world-class, Irish football right on our doorstep all summer long, reminding everyone that this is a league of our own.”

As part of a four-year partnership announced earlier this year, Rockshore and Rockshore 0.0 are now the official beer and official alcohol-free beer of the LOI. This partnership signifies Rockshore’s commitment to elevating the conversation and capturing the nation’s attention around Irish football through championing the clubs, elevating the electrifying matches and celebrating the unwavering passion of the fans who make the LOI a truly unique sporting experience.

Rockshore and the LOI are united in their dedication to creating unforgettable moments, placing loyal supporters at the heart of the action and showcasing the world-class talent that thrives right here on Irish soil.

The post Rockshore and League of Ireland partner with Roy Keane appeared first on Licensed & Catering News (LCN).

Patrick Magee was speaking after it was announced that PM Lighting has received the E2 Media Award of Excellence for Lighting Design & Supply Specialist 2025.

The PM Lighting CEO said:

“The E2 Media Award follows hot on the heels of success last year in the prestigious Design and Build Awards for the ‘Best Lighting and Design Company 2024’.

“This latest award is continued evidence of our company’s commitment to setting the highest standards both in design and providing outstanding customer service to homes and businesses alike.

“These awards are a huge achievement for our small but experienced Lighting and Design team and our commitment to finding the right lighting solution for all our customers.

“We have made great strides forward since achieving recognition in last year’s Design and Build Awards.

“We have recruited new staff, added to our range of mid to high-end products and have seen growth in both our home and hospitality sectors.

“This year we have completed projects with new and existing commercial partners in Ireland and Britain including Alberts Schloss London, Merchant Hotel Belfast, Great Southern Killarney, Clifton Station House Galway and Downings Bay Hotel Donegal, as well as projects in Portugal and Finland.

PM Lighting’s Manager Niamh Hunter said the company remains focused on building on this latest success.

Niamh Hunter said:

“This is an exciting time for PM Lighting. I’m delighted at our latest success, but we won’t be resting on our laurels.

“We are already pressing ahead with several new products and projects in the months ahead. We are offering an even wider range of products and brands in our North Belfast showroom at Dargan Crescent as well as continuing to grow our presence online.

“So whether you’re building, extending or renovating a new home or business, we will work hard to find the perfect lighting and design for you.”

If you would like to speak to the team or have an enquiry about lighting for your space, get in touch on 028 9074 3254 email: patrick@pm-lighting.co.uk, or call into the showroom at 96 Dargan Cresent, Belfast BT3 9JP. 

The post PM Lighting wins E2 Media Award for Excellence appeared first on Licensed & Catering News (LCN).

Known for its innovative use of whole citrus fruits in distillation, No.TEN is celebrated as the first ultra-premium gin of its kind, making it a staple for cocktail artistry.

The new look highlights the craftsmanship and elegance that define Tanqueray No.TEN, ensuring it stands out on shelves and home bars alike this festive season. It’s a timely launch for gifting and hosting, with its modern design perfectly complementing its vibrant, citrus-forward flavour.

Brand partner and actor Stanley Tucci, renowned for his impeccable taste, praises the No.TEN Martini with dry vermouth as his drink of choice. Meanwhile, Irish ambassador Amy Huberman adds a festive twist with her signature No.TEN French 75, featuring a hint of cranberry.

Ideal for tastemakers and gin lovers, the revamped bottle reflects the brand’s premium quality and enduring appeal. As the festive season kicks into gear, Tanqueray No.TEN cements its place as the go-to gin for creating elegant cocktails and unforgettable moments.

The post Tanqueray No.TEN launches new bottle desig appeared first on Licensed & Catering News (LCN).

Following a successful trial period in Dublin earlier this year, Beavertown Brewery has signed deals with 50 pubs and bars to make its Neck Oil and Satellite products available for Irish beer lovers in Dublin, with plans to roll out in other major towns and cities in 2025. Neck Oil is Beavertown Brewery’s light and crisp Session IPA and Satellite is the brewery’s low ABV Super-Session IPA.

“Ireland has been a happy home for Beavertown Brewery since we first introduced our products here this year and we’re excited to bring our beer to more punters across the Island over the coming weeks and months,” said Tom Rainsford, Beavertown Brewery Marketing Director. 

“We know that the people of Ireland love to get together over a great beer and that’s why we’re here. This is just the beginning for Beavertown Brewery in Ireland – watch this space for many more updates from us.”

To celebrate its growing presence in Ireland, Beavertown is hosting its first ever Irish Pop-Up Shop this week in Dublin’s Temple Bar. The Beavertown Brewery Dublin Pop-Up will open on Eustace Street in Temple Bar and will feature live music performances, Beavertown Brewery merch and more.

The event marks Beavertown Brewery’s official launch in Ireland. Two of Beavertown Brewery’s iconic beers, Neck Oil and Satellite, are now available to enjoy in more than 50 pubs and bars across Dublin, including Hogan’s Bar, The Camden, Black Bird and Panti Bar.

The post Beavertown Brewery ups the ante with new distribution deals appeared first on Licensed & Catering News (LCN).

Known for their modern take on Ireland’s traditional spirit, Little & GREEN has developed a range of sparkling cocktails that are set to tantalise taste buds with their bold and authentic flavours.

Is there anything more quintessentially Irish than poitín? Once a forbidden spirit, poitín has been reimagined by Little & GREEN to create two refreshing cocktails—Shady Bramble and Sneaky Orchard—each packed with all-natural Irish ingredients and crafted to stand out in the ready-to-drink market.

The Shady Bramble (5%) is inspired by Ireland’s wild hedgerows and showcases a vibrant blend of blackberry, raspberry, and violet flavors. Meanwhile, the Sneaky Orchard (5%) captures the essence of a crisp autumn day, with the zesty notes of pear, apple, and elderflower coming together in a sparkling, refreshing finish.

Designed with modern consumers in mind, Little & GREEN’s cocktails are vegan, gluten-free, and contain no artificial sweeteners—appealing to those looking for high-quality, guilt-free indulgence. Perfected with the expert mixologists at Dublin’s renowned BAR 1661, these drinks bring a new dimension to Ireland’s beverage scene.

Attendees at the VIP Lounge can look forward to sampling these Irish-born cocktails as part of their premium experience at The Wedding Journal Show. In addition, each VIP guest will receive a complimentary Little & GREEN cocktail as part of their exclusive Goodie Bag—making it the perfect opportunity to discover a fresh, contemporary take on Ireland’s heritage spirit.

Don’t Miss Out—Book Your Tickets Today!
Join us at The Wedding Journal Show for an inspiring and stylish day out, filled with everything you need to plan your dream wedding. Whether you’re a bride or groom-to-be, or a curious venue who would like to participate in next year’s show, book your tickets now to avoid disappointment!

Showcase Your Brand at the Show!
Want to put your brand in front of thousands of engaged couples? Enquire about a stand and take advantage of the unique opportunity to connect directly with your target audience. With a variety of exhibitor options available, it’s the perfect platform to showcase your products and services to couples planning their big day.

For tickets or exhibitor enquiries, visit The Wedding Journal Show. Secure your spot now and be part of Ireland’s premier wedding event!

The post Little & Green cocktails partner with The Wedding Journal Show appeared first on Licensed & Catering News (LCN).