Tourism Ireland’s golf promotional programme for 2019  has been launched in Orlando, Florida, when 20 golf and tourism operators from Ireland joined the agency at the PGA Golf Merchandise Show to promote our world-class golf offering.

The PGA Show is one of the biggest golf exhibitions in the United States, attracting more than 41,000 golf professionals and enthusiasts, as well as around 1,100 influential golf journalists every year. Irish golf was also highlighted to around 80 influential golf journalists golf pros before the PGA Show at a special Ireland Golf Day, sponsored by Tourism Ireland.

‘The American golf market remains a priority for Tourism Ireland in 2019 and we will continue to promote the island of Ireland as a top golf destination, capitalising on the global success of our golfers including Shane Lowry, Rory McIlroy, Padraig Harrington, Lowry, Darren Clarke and Graeme McDowell”, said Alison Metcalfe, Tourism Ireland’s head of North America.

‘Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday on the island of Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.’

Tourism Ireland is set to roll out an extensive programme of activity to promote golf on the island of Ireland in the United States this year, in particular, highlighting the 148th Open at Royal Portrush. Promotional activity will encourage those attending The Open to extend their stay here and will also showcase Northern Ireland as a host of world-class events and, by extension, a superb golf and holiday destination.

 Key American golf journalists will be invited to visit this year to experience our fantastic golf offering. Tourism Ireland golf TV ads will also air on the popular Golf Channel and online ads will run on, encouraging American golfers to click through to great golf vacations on


Our picture shows Cormac MacMullan, Ardglass Golf Club; Aileen Martin, Hastings Hotels; Alison Metcalfe, Tourism Ireland; Wilma Erskine, Royal Portrush Golf Club; Leigh Heggarty, Galgorm Resort and Spa and Leanne Rice, Tourism Northern Ireland, at the PGA Golf Merchandise Show in Orlando.

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